Lavozdegalicia is also known as the Voice of Galicia, a Spanish daily newspaper. Also, this newspaper is owned by the Corporaciรณn Voz de Galicia. Moreover, it has the highest circulation newspaper in Galicia and Spain’s eighth-highest general-interest daily newspaper.
Furthermore, this newspaper was written primarily in Spanish with Galician and then used in the cultural and opinion sections.
Although this newspaper was founded in 1882 by Juan Fernรกndez Latorre, it was also published in A Coruรฑa, Galicia. Furthermore, the paper has a digital version, readily available in Spanish and Galician.
This article will delve into all the details of this fantastic information from Spanish newspapers. So, let’s get started here:
What is La Voz de Galicia?
It is the most famous Spanish newspaper and offers a comprehensive overview of the Galician people and Spanish. Moreover, this newspaper provides insights into their demographics, lifestyle, opinions, and marketing touch points.
Additionally, this newspaper allows the reader to benchmark in Spain (“brand users”) against Spanish readers of daily newspapers in general (“category users”). Moreover, this newspaper has been labeled as “all respondents” in the charts.
However, this newspaper is updated quarterly and based on Statista Consumer Insights Global survey data. Also, this newspaper has an international survey covering over 15,000 brands across 56 countries.
History of Lavozdegalicia:
Juan Fernรกndez Latorre has founded La Voz in 1882. Also, this newspaper is a Republican and a progressive newspaper. Moreover, this newspaper has consolidated in the republican era with a circulation of more than 20.000 daily copies.
Meanwhile, this newspaper was present in the 1960s, when Santiago Rey Fernandez-Latorre. Also, the founder’s grandson took over as manager and began the company’s expansion.
Lavozdegalicia— Digital Terrestrial Television:
In May 2010, this newspaper started a Digital Terrestrial Television station, V Televisiรณn. Also, the Fundaciรณn Santiago Rey Fernรกndez-Latorre manages the museum and Voz Natura’s programs. It was also present in Prensa-Escuela.
In 1993, the circulation of this newspaper had 107,446 copies. Moreover, the newspaper had a circulation of 111,000 copies in 2003. Furthermore, the news 2008 circulation of the paper was 103,341 copies.
Also, La Voz had 94,844 copies in 2011.
Marketing strategy of Lavozdegalicia:
The marketing strategy of this newspaper is a constantly changing landscape, making it hard to keep up. Also, with so many marketing channels, this news can be uncompromising for businesses to know which ones to invest their budget into.
Moreover, these days, digital marketing has become quite dominant in Spanish. Overall, this newspaper is advertising an incredible and worthwhile investment in many cases.
Furthermore, it is one of the oldest forms of advertising, and this news was the first newspaper ad to appear in 1704. And over 300 years later, La Voz is still a regularly used and very effective form of advertising.
The Reach of a Newspaper Advertisement—Lavozdegalicia:
It is one of the significant benefits of newspaper advertisement, and this news has extensive reach. Also, it has prominence in the digital space and may make it seem like only a few people read the newspaper anymore.
Moreover, studies show that more than 169 million American adults still read this newspaper. Also, it is nearly 70% of the country’s population. Furthermore, it is a significant audience, and it could be missed.
Lavozdegalicia: Newspaper Advertiser Benefits
With this massive reach, there are several newspaper advertiser benefits. Also, it includes the following benefits.
1: Lavozdegalicia affordability:
These newspaper advertisements are affordable. Also, this news has been compared to many other marketing methods. Moreover, they will typically have an advertising rate based on the size and placement of the ad in the paper.
After all, La Voz has more prominent ads, and more popular sections will typically cost more.
However, the size and circulation of this La Voz will play a significant role. For instance, some local newspaper advertising will be less expensive than an ad in a nationally circulated paper.
Furthermore, these smaller neighborhood or local papers typically don’t have contracts. Also, readers can test out certain areas or placements for a single issue or multiple, depending on the user’s budget.
2: Lavozdegalicia: Scheduling
These newspapers have regular daily or weekly editions, and it is easy to place a timely ad. Also, these companies can promote a new product or service with a sale.
Furthermore, these newspapers have advertising departments, and they can also assist in creating an ad quickly to get it out in time for the next release.
3: Flexibility
La Voz de Galicia offers many advertising options. Also, some newspaper advertising examples include half or whole pages with inserts, spreads, and more. Moreover, this newspaper offers a high level of flexibility for the type of ad and then reach a business is trying to achieve. Although there is an ad, it can also be run once or for several days or weeks, depending on the goal.
Reader trust of Lavozdegalicia:
The longevity and consistency of La Voz’s publications make them a publicly trusted medium. Also, this news adds significant credibility to any advertisements seen within the paper. Moreover, La Voz has already done the footwork to build a trusting relationship with their Spanish readers. However, these ads in the paper benefit from the trust values of readers.
Loyal and engaged readers of Lavozdegalicia:
Most people who pay for La Voz de Galicia subscriptions have dedicated readers. Also, readers look forward to the paper each week and read through their favorite sections. Moreover, this means that we know our ad will get exposure to at least some portion of readers.
Therefore, readers even search through the paper for the specific deals or coupons going on at the time. Also, this means they will be more likely to act on those deals or ads.
How effective is the Spanish Newspaper Lavozdegalicia advertising?
There is some marketing research on trust in different types of advertising channels, and according to research, 82% of consumers trust print ads over any other type of ad. Also, this news has compared to 62% for search engine ads and 25% for online pop-up ads.
Moreover,the frequent bombardment of ads online can make it difficult to know. Meanwhile, there are so many publications that have been running for decades. Also, this establishment can bring a level of trust and reader reliability. Furthermore, consumers cannot choose which ads they have been exposed to online.
Tips for Newspaper Advertising Success—Lavozdegalicia:
There are some tips to improve the effectiveness of advertising:
1: Keep it brief:
Some people have a lot of time reading through the La Voz de Galicia. Also, readers are there for the stories and news, not the ads. Moreover, this means the ad needs to convey its messages quickly.
Moreover, there are some smaller ads, and the copy should be kept to a few sentences. However, this news uses active verbs to catch attention. However, some more prominent ads should be divided into subheadings or bullet points to make for an easy read.
Furthermore, This La Voz allows consumers to see and understand the key points quickly. Also, this news is from the paper’s advertising department and can help with effective ad formatting.
2: Use print and digital:
La Voz de Galicia typically has a print and digital version these days. Also, 51% of its audience read the print version, and the other half read it on a mobile device or a combination. Moreover, some businesses should advertise in both places. Furthermore, this newspaper formatted the ad for each side to catch the attention of the whole user base as well.
3: Consider starting small:
Readers can always start with weekly neighborhood publications. Also, readers could even place an ad in a few smaller publications rather than jumping to a regional or national paper. Moreover, these smaller newspapers often have reasonable advertising rates. However, this newspaper allows readers to test the waters before going bigger.
4: Choose a specific time of year:
Readers don’t have to advertise in the newspaper at random times or throughout the year. Also, there are so many papers that have special sections. Moreover, it has only been included during certain times of the year, such as home improvement in the warmer months or holiday promotions. Furthermore, this newspaper could be a great place to start and bring in some customers during readers’ busy seasons.
5: Call to action:
It is one of the most essential parts of an ad and a call to action. Also, this newspaper has a brief copy, often at the end of an ad. Moreover, La Voz communicates what the reader should do after seeing the ad. Furthermore, this newspaper could include saying to head to the store for a discount. Meanwhile, readers may use a coupon by a specific date, etc.
6: Contact details:
La Voz de included ads, which should include contact details so that customers know how to reach the business. Also, this newspaper can include a phone number, website, email, or even a physical address. Moreover, this newspaper makes it easier for the reader to take action after reading the ad.
Furthermore, readers must do the research or footwork to figure out how to reach the business. Also, La Voz de will be less likely to respond.
7: Include a promotion:
To help inspire a response to the ad in La Voz, readers can include a promotion. At the bottom, La Voz includes a discount code online or tells them to mention the ad in the store.
Moreover, this incentivizes the customer to act rather than read and forget about it. Furthermore, readers could put a deadline on the discount but make it long enough for customers to have the time.
Additionally, the budget for any ad corresponds to 2-3 weeks, and La Voz often has a good rule of thumb. Also, La Voz could be longer if any readers plan on running the ad multiple times.
Most Frequently Asked Questions
1: What about Lavozdegalicia targeted reach?
Ans: So many areas have their own local or regional newspaper. Also, it circulates and offers the targeted reach of users. Moreover, La Voz’s business is trying to bring in foot traffic from a particular area, and this newspaper can help reach that audience.
2: How can one person launch his e-commerce store Today?
Ans: If readers advertise in a newspaper, readers will need a special place to send readers to. Also, this newspaper should be safe, accessible, and comprehensive about what La Voz offers. Moreover, its website or an online store is the best option for a person and readers.
If any reader is looking to launch an e-commerce store, it can help. Furthermore, this newspaper platform is straightforward and integrated with various online platforms like Instagram, Google, and Pinterest. However, this makes it easy to see all our stores from a single dashboard. Readers maylook forward to helping and starting or expanding their e-commerce business.
3: What is the measured performance of this Spanish newspaper?
Ans: Spanish newspapers have some disadvantages: advertising is harder to track than purely digital campaigns. Moreover, readers should ensure to identify and set up key performance indicator (KPI) metrics to measure the adโs success.
Furthermore, this Spanish newspaper can be done by asking new customers how they learned about the business, tracking link clicks from digital ads, and more features.
However, it is the best point to include a promotion, and then it can help here, as anyone reader who comes in with the coupon or mentions the ad noted.
The Final Words:
La Voz de Galicia was the first Spanish newspaper to undertake this editorial system. Also, this newspaper has served as a model to other newspapers outside Galicia. Moreover, from that moment on, the expansion was carried out in various phases in Spain. Furthermore, the La Voz version is an automatic translation; the original articles have been written exclusively in Spanish.